Ahu is Alive

Branding | Brand Strategy | Naming | Identity Design

May your Ahu be with you

This project is all about bringing Ahu to life. Ahu is a temple, disguised as a small brand that creates perfect homes far away from chaotic cities and helps you to recharge yourself with positive energies from nature.
We not only designed, their identity systems but developed strategies to give the brand a simple yet memorable name that is easy to pronounce & type.

We also came up with the correct positioning for the brand, by not making it like any other architectural firm. It is now a specific brand for a specific purpose and for a specific tribe. After this branding exercise, this brand found a name, an identity, it’s communication (both visual and tonal), and a very strong sense of being.

Full Case Study

Process and Strategy