Can You Survive?
Advertising Campaign | Global Warming | Illustration
This Advertising Campaign was done for Green Peace and on the very concerned topic of Global Warming. In this Campaign, the focus was not only the arctic life which is getting adversely affected but it targets the viewer. The posters have the Headline ‘Can You Survive ?’ and shows the dying kid, brother, family, and world, which makes the viewer think and care about his own family and friends.
Posters give a very hard-hitting and alarming situation and predict the future too.
PRESS ADS In these ads I’ve added a teasing factor and also made them interactive. The idea behind making them teasing and interactive that people must remember it. And it must not go unnoticed.
These ads, with the flap on looks like the animal kid crying on some iceberg, and asks the question
SURVIVAL? Indicating that has it survived Is this the survival of this kid? But when the flapped is removed a completely different story comes out
with an answer,
NO! It shall not survive.