I will Transform

Strategy Building | Awareness Campaign | Content | Poster Design

Smell

The aim of this project was to create visual communication artifacts for the cis-gender population to create sensitivity and awareness towards Transgender population so that the TGH community can access better health services. In this project. In my research, I found the main cause of the declining healthcare among the transgender population in the discrimination from their own family members and especially parents.

Therefore I kept my target audience to be young adults ( 19-27 yrs) who are going to be parents in 2-5 years of time. So creating sensitivity through the stories from this poster can help this community, not only in the healthcare sector but also in life.

Final Work

Smell

Initial Posters

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Final Poster

posterr new 1.jpg

The Process