Art Direction | Conceptualization | Stop Motion

This project is a direct attack on the industries which thrive over dividing people on the basis of the color, which is Fairness Creams and Cosmetics Industry. Indian market is full of products, for both men and women, which advertise and portrays dark skin as some sort of sin, some failure, and something that one should be ashamed of. India is a country where most of the population have a dusky, dark and not so fair skin, and 300 years of colonization where the whites ruled over Indians.

Today this mental colonization is still there and the cosmetics industry is exploiting it. This stop-motion animation project is a satire on such industries and perfectly titled, Karkhana, The Factory.

Final Work

The Process

Behind the scenes