Fake News

Strategy Building | Awareness Campaign | Video

AIM

To Inculcate a responsible behavior in consumers in order to avoid the propagation of fake news.

CONTEXT

Fake news is a type of yellow journalism or propaganda that consists of deliberate misinformation or hoaxes spread via traditional print and broadcast news media or online social media.
Before the internet, it was much more expensive to distribute information, building up trust took years, and there were much simpler definitions of what constituted news and media, making regulation or self-regulation easier.
But the rise of social media has broken down many of the boundaries that prevented fake news from spreading in democracies. In particular, it has allowed anyone to create and disseminate information, especially those that have proven most adept at “gaming” how social networks operate.
Facebook, Twitter, and other social media platforms have allowed people to exchange information on a much greater scale than ever before while publishing platforms like WordPress allowed anyone to create a dynamic website with ease. In short, the barriers to creating fake news have been undone.

NEED

The model of fake news which had a huge impact in the 2016 US election, is now emerging as a new epidemic in India. In this content heavy environment where people consume most of the news via social media platforms, it has become very easy to spread false statements, images and videos, resulting in fear, hatred, mob lynching, riots and even deaths. Most of the fake news propagate through social media, so a graphic design intervention can make the consumer aware of the existence of fake news epidemic and hence, curb the propagation of fake news.

 

OBJECTIVES

My learning as a designer was to apply design thinking to understand news consumers and news propagators on social media platforms. I wanted to devise a solution in order to aware consumers about fake news and it’s fatal repercussions. This involved a deep understanding of consumers’ behavior on social media.

Final Work

Script- Geet Saini

Direction- Geet Saini

DOP- Gautam Gulati

End Music- EPIC DARK BATTLE MUSIC by Rok Nardin

The Process